Visualising the magnifying moments is the conceptual idea. The moments when kids step out of their real world into the world of coriosity. To capture this moment we focused on the kids imagination. Attractive moments like a binocular or water circuit are elements that underline the story. And there is a Friend or mascot which explains things around in colorful worlds.
Agency: Perfect Accident
Creative Director: Elisa Krenz
Layouts / Design: Jette Bergner